Wonderbra, der Hersteller von Vorrichtungen zur schmerzfreien Brustvergrösserung, fährt eine neue Werbekampagne. Nichts mehr für Männeraugen. Ob sich Frauen noch angesprochen fühlen werden?
Shaun Inman, honorable inventor of sIFR, is about to release Mint as a successor to his program ShortStat, a statistics package allowing site owners to dig into various aspects of their site’s visitors habits.
Having used ShortStat for a while (mainly lured into using this because of the buzz it was surrounded by) and later on abandoning it because of the size of its database and its narrow feature set, I am very impressed on how much propaganda one can achieve by doing web marketing right.
- A clever name space well set aside of the common technoid track
- a quiz on specs, requirements and cost
- a band of blogosphere meritocrats as claqueurs
Most clever marketing hype ever.
Me bows. Shaun Inman is one of the web’s savviest communicators with talents widely exeeding just coding and design.
It is, of course.
We live in a free economy, no one is forced into buying anything. If Mint lacked buyers because of its price, it would silently disappear from the market and leave the place to free utilities like Peastat, Shortstat or the statistics packages included with the web hosting plans.